Will the cultural drought caused by COVID-19 change our cultural consumption and behaviour?

10 06 18:00 to 19:30


The Cultural Observatory of Piedmont, in collaboration with Abbonamento Musei Association and the Department of Architecture of the Polytechnic University of Turin, present the results of a survey aimed at the holders of Piedmont, Lombardy and Valle d’Aosta subscriptions.

How to redefine the cultural offering by creating additional proposals building on the cultural drought endured during the COVID pandemic? Will those who benefited from digital cultural content during the extended lockdown still be willing to use it? What will the trade-off in the relationship between physical and digital experience be in the near future?


Simone Arcagni | Associate Professor at the Department of Culture and Society, University of Palermo;


Cristina Coscia | Associate Professor, Politecnico di Torino;

Maria Giangrande | Coordinator, Osservatorio Culturale del Piemonte;

Luis Gonzalez | General Manager, Fundaciòn Germàn Sanchez Ruiperez;

Sam Habibi Minelli | European Projects Manager, GruppoMeta;

Simona Ricci | Director, Associazione Abbonamento Musei;

Ludovico Solima | Docente Management Imprese Culturali, Seconda Università di Napoli;

“Caro spettatore come stai?” (Dear spectator, how are you?) presentation of the survey by the promoters.